Lamborghini, which is owned by Volkswagen’s Audi Group, is using the hybridisation approach first up, where all of its models will be available as hybrids from 2023 and 2024. The last of its vehicles with an internal combustion engine only will come out this year, one of them being the latest version of the Huracan to be unveiled in mid-April.
Rival Ferrari is aiming to have its first all-electric model on the market by 2025.
Mr Winkelmann said energy costs at the Lamborghini factory in Italy had doubled in the past year but Lamborghini was absorbing that. “That is something we can digest,” he said.
He declined to be specific about the percentage rises in other input costs as the world grapples with a sharp jump in inflation, but was adamant that Lamborghini would not be putting its prices up on vehicles beyond normal levels of 1 to 2 per cent.
“We are not concerned so far about the price increases,” he said.
Lamborghini sold 8045 vehicles in calendar 2021. Turnover was up 19 per cent to €1.95 billion ($2.86 billion), while operating income was up 49 per cent to €393 million. Sales in the Asia-Pacific region were up 14 per cent.
Mr Winkelmann said sales had been strong in the opening months of 2022, and there was an order bank stretching out for 12 months. “The months of January and February went well,” he said.
Mr Winkelmann said the Lamborghini brand had proven to be highly resilient through the pandemic, and it was important to remember that it was viewed by many buyers as a sound investment which would go up in value, as well as a performance car to drive.
Being part of such a large global group under the Volkswagen banner meant Lamborghini had a “priority lane” when it came to sourcing semiconductors, which have been in a global shortage. But the war in Ukraine, a big supplier of neon which is used in the production of semiconductors, had added extra uncertainty.
Mr Winkelmann said Lamborghini would be able to navigate through to being an electric vehicle brand by retaining the attributes that made it so popular for a long time.
“They have to have the same emotions and the same dreams coming through for today,” he said.02
Lamborghini Urus supercar joins Dubai Police luxury patrol fleet
Dubai: The Lamborghini Urus supercar has joined Dubai Police’s luxury patrol fleet, dressed in full livery, complete with flashing lights.
Lieutenant General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, received a detailed handover of the vehicle by Andrew Boux, EMEA Marketing Middle East and Africa at Automobili Lamborghini, and Paolo Sartori, Head of Middle East & Africa at Automobili Lamborghini.
Lt Gen Al Marri praised the close co-operation with Lamborghini and said that through adding supercars within its fleet of luxury patrol vehicles, Dubai Police enhances the security presence of police officers during international events and across essential tourist destinations.
Lamborghini Urus is the first Super Sport Utility Vehicle powered by a 4.0-litre twin-turbo V8 engine. It accelerates from 0 to 62mph in 3.6 seconds and reaches a top speed of 190mph.
The official handover ceremony was also attended by Major General Dr Muhammad Nasser Al-Razooqi, Director of the General Department of Transport and Rescue; Colonel Hareb Al Shamsi, Assistant Director-General of the General Department of Criminal Investigation for Administration Affairs, and Colonel Khalfan Obaid Al Jallaf, Director of Dubai Tourist Police.03
Lamborghini Uses Aventador Ultimae To Tease Something “Ultimate”
Lamborghini has a new teaser video. Unfortunately, we aren’t entirely sure what the Italian automaker has on the way. This 50-second clip shows an Aventador Ultimae speeding through what appears to be a boiler room with lots of steam pipes. At the end, the text indicates that something “Ultimate” is “dropping soon on Web3.”
Ethereum cryptocurrency creator Gavin Wood coined the term Web3 in 2014. It’s now a hot buzzword in the tech industry. In an interview with Wood about the concept, a story from Wired defines the idea as:
“At the most basic level, Web3 refers to a decentralized online ecosystem based on the blockchain. Platforms and apps built on Web3 won’t be owned by a central gatekeeper, but rather by users, who will earn their ownership stake by helping to develop and maintain those services.”
To be honest, we aren’t entirely sure what Lamborghini intends to do with the Aventador and Web3. It might be another non-fungible token (NFT), though.
In January 2022, Lamborghini offered the Space Key. This consisted of five small pieces of carbon fiber that had been part of a research project on the International Space Station in 2019. The automaker framed them and added QR codes with a link to an NFT.
Those five NFTs sold for a total of $659,636 in the auctions. Specifically, the prices were $203,636, $126,000, $110,000, $70,000, and $150,000. Lamborghini also established an auction site for selling NFTs.
Lamborghini recently decided to put the Aventador Ultimae back into production after 15 of them sunk on the Felicity Ace while the ship was hauling the supercars to the United States.
The Aventador Ultimae is the most powerful non-hybrid Lamborghini ever. It’s supposed to be the final evolution of the V12 supercar before transitioning to hybrid assistance for the next generation.
The naturally aspirated 6.5-liter V12 makes 769 horsepower (574 kilowatts) and 531 pound-feet (720 Newton-meters) of torque. The model has a dry weigh weight of 3,417 pounds (1,550 kilograms), which is 55 pounds (25 kilograms) less than an Aventador S. The Ultimae reaches 62 miles per hour (100 kilometers per hour) in 2.8 seconds. The top speed is 220.5 mph (355 kph).