The definitive guide to Youtube SEO should be as detailed as possible. But I want you to take steps to your YouTube success. That’s why I’ve divided the guide into three main steps:
- Do the Keyword Research
- Optimize Your Videos
- Boost Your Video and Track Your Rankings
First, you need to understand that keywords are the most important part of YouTube SEO. It is not easy to rank number 1 on YouTube, but with the right keyword research, you’ll be miles ahead of your competitors.
What is YouTube SEO?
YouTube SEO is optimizing your videos to appear in the YouTube search. It’s a collection of the best practices to bring organic traffic to your YouTube channel. So focus on YouTube SEO to help people find your videos readily interested in them.
YouTube SEO Guide: How to Rank Your Videos Fast!
To rank your videos fast on YouTube, you need to make interesting videos. But this post is not about making interesting and useful videos. Rather, I’ll cover the technical side of ranking your videos on YouTube. So let’s get started.
Do the Keyword Research to Up the SEO on YouTube
It’s more of a search analysis in which you research the competition and choose the topic for your videos. YouTube SEO starts with keyword research to get noticed by viewers who are searching for your content.
- Go to YouTube
- Type any topic in the search bar
- And press the spacebar
That’s just it! YouTube suggests the topics that people are already searching for in your niche. But with this method, you don’t get insights to decide on a particular topic for your YouTube channel. For that, I suggest you try out two top YouTube keyword research tools:
Mention the Keyword in Your Videos to boost YouTube SEO
Including the keyword in your video helps YouTube know what it’s about. And the search algorithm of YouTube ranks your videos higher if it ‘thinks’ you are offering something relevant to its searchers.
You can mention the keyword three times in the description, once in the title and twice in tags. You should also optimize annotations, thumbnails, subtitles, descriptions, etc.
I’d highly recommend adding related keywords in the video description as well.
Create an Awesome Intro and Outro
The intro is the first few seconds of your videos that visualize the theme of your videos. And outro is the last few seconds of your videos that help your visitors to watch more or do something else.
Needless to say that the intro and outro of your videos are important. They can either help you rank high on YouTube or doom your videos to hell.
So, add a cool intro video before the main video and an awesome outro after it. And you can create intro and outro videos using Canvas and IN video.
Optimize Title, Description, and Thumbnail for YouTube SEO
Title, description, and thumbnail are the most important aspects of YouTube SEO. They bring in the eyeballs to your videos. Here are the best practices to optimize title and description.
- Put the primary keyword at the start of the title and description.
- Use the keywords naturally across the entire description if it’s long.
- Include the power words, but don’t opt for clickbait.
- Tag your videos with popular keywords in your niche.
A well-designed thumbnail is also crucial for getting views on your videos. You can create visually appealing thumbnails using Canvas. It’s a wonderful design tool for non-designers.
- Create your Canvas account and choose ‘thumbnail’ templates.
- Add colors, photos, and blocks relevant to your video.
- Include attractive captions
- Make text bold that interests your audience the most.
And boom! You can also include hashtags suggested by YouTube in the title, description, and thumbnail.
Boost Your Videos and Track Your Rankings
Now that you’ve done everything to get traction on YouTube don’t just wait. Start spreading the word about your videos. And share them everywhere using a few smart tools, especially at the start.
OneSignal: If you have a blog or website, send the push notification about your new videos using OneSignal.
Emails: Email marketing is huge! Start collecting email addresses if you have a blog or website. And share the relevant videos with your list afterward. ConvertKit is a wonderful service to get started with email marketing.
Telegram Channel: Create the channel and start interacting with your audience. And share your videos there, even before making them publicly accessible on YouTube.